Sense Treasure 源宝韵礼
Tailored Solution & Affordable Giveaway Opportunity for brands who want to engage with ANZ Asian consumers across beauty, lifestyle, fitness, wellness categories
Introducing Sense Treasure Box which will be given to Australian Local Red KOLs (influencers) to build a stronger brand image, raise brand awareness, and enhance brand engagement with consumers.
Cosmetics and Fashion ranking on the top as the most frequently posted topics.
Promoting commerce through social word of mouth. A positive review on the app entails authenticity and credibility
Typically, Chinese female consumers from age 18-35 checks on this app whenever they plan to buy some products or even find lifestyle tips and hacks.
1. Discovery
Upon registration in the app, users are required to select topic categories they enjoy. Little Red Book will then recommend trendy posts in the Explore section based on their interests.
2. Follow
Users can also read posts created by influencers they follow in the Follow tab.
3. Nearby (City Based)
One of the methods to show the most relevant content to users is geo-targeting.
4. Brand
When users have a brand or product in mind, they can directly search the brand name in the app and abundant results are offered.
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