When selecting a KOL or influencer to work with, one must take special care.
Just because a person has many followers does not necessarily mean that those followers will be interested in your brand or product.
It’s crucial to collaborate with someone who is knowledgeable or even an expert in their field so their review will be more relevant to consumers.
Your selected KOL is ideally:
1. Relevant to your brand
2. Active on multiple social media platforms
3. Having a positive online reputation
4. Engaged with their audience who trust their reviews/opinions
Ready for the wave? Get in touch with our team today!
