RED (Xiaohongshu) is one of the newest and fastest-growing social media platforms in China. What sets it aside from other social networks is its focus towards shopping and lifestyle which progresses to shopping and products. Users began to review products on RED which led to the rise in KOLs and KOCs.
RED is a great platform to help brands tap into China’s hungry market. Advertising on RED means reaching users that are in China as well as those overseas. Partnering with KOCs and KOLs on RED is a powerful formula as brands leverage on authentic content to reach customers that are in the market to discover new brands and products.
Want to know more? Get in touch with the Sense Tider team and see how KOLs can help your brand!
